Beer has historically been perceived as ‘the drink of the working man’ and, as such, has been expected to be cheap and accessible to all. But is this still the case now? ‘Cheap’ beer is certainly still available – just walk in to your nearest ‘cut-price’ local – You might strike lucky, but the vast majority of the time you will receive a competent but bland and ordinary pint. To get a pint that’s finely crafted and bursting with flavours, you should expect to pay more. We will try to convince you why in this article! The recent BeerHeadZ in-house survey established that 84% of our customers consider quality over price of greater importance. Yet some pubgoers still complain about the cost of their pint; Why should they pay more than a ‘pub down the road’? Well, firstly, you’re probably …
